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Indian Journal of Business Management Research [IJBMR] (Vol:1/ Issue: 1) DOI: 10.29070/IJBMR
Authors: Chanda Gulati*,
Subjects: Business and Management

Year: Feb, 2018
Volume: 1 / Issue: 1
Pages: 10 - 12 (3)
Publisher: Jiwaji University Journals
Source:
ISSN: Awaited
E-ISSN: Awaited
DOI:
Published URL: http://jujournals.ipublisher.in/p/56198
Published On: Feb, 2018

Article Details

BRANDING FOR EMPLOYEES’ BRAND SUPPORTING OUTCOMES | Original Article

Chanda Gulati*, in Indian Journal of Business Management Research | Business and Management

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ABSTRACT:

This paper is assessing the relationship of internal branding with employees’ brand commitment. The study will also examine the potential construct which may have an incremental value to strengthen the relationship. The assumptions drawn are discussed in the study.